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Post by account_disabled on Oct 23, 2023 11:44:25 GMT 5.5
It is the name of the entire commercial, service or industrial enterprise. In contrast, a brand refers to specific products or product lines. It is a certain name, a certain sign, a symbol, a logo or a combination of all these elements, enriched with certain values, history and vision. It is a trademark placed on given products and their specified quality. The idea of a brand is to identify certain goods or services. The brand distinguishes specific goods from competing goods. Thanks to it, consumers immediately know what they are dealing with. They expect typical quality and form. What is a company brand? A company brand is a brand released by a specific business entity. The company's brand can function under the same name as the company photo editor or under a completely different one. Why do companies create brands? In addition to the basic purpose of distinguishing products from others, it is also important to identify the characteristics of these goods - such as naturalness, failure-free or reliability. Brands are created in such a way as to express certain brand values that perfectly fit into the consumer's lifestyle - they correspond to their tastes, they are consistent with their vision of the world. Brands communicate the emotional benefits of buying a specific product, make it memorable and identify it with a specific quality. A strong company brand, and previously building a company brand, today is to be or not to be in business. In the past, the choice of products was very limited. Today, we can choose from dozens or even hundreds of brands of specific goods.
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