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Post by account_disabled on Jan 25, 2024 10:39:43 GMT 5.5
The primary real estate market is a highly competitive area, so promotion in it is accompanied by many questions. How to declare your brand if the top search results are occupied by large players and aggregator portals? Does it make sense to rely on SEO if the “lifespan” of a residential complex website is only a few years? How to promote a residential complex and optimize the cost of attracting clients? SODA solutions specialists answer these questions : Vladislav Titarenko, Head of SEO, and PPC specialist Yana Korinchenko. Reading Fax Lists time: 9 minutes Why do new buildings need SEO? What to do for SEO promotion in the real estate niche How to Benefit from Referral Traffic SERM Developer marketing: how to optimize your advertising budget using in-depth analytics How to adjust your advertising campaign Summary Why do new buildings need SEO? First, let's look at the top 10 sites for the request “buy an apartment in Kyiv, new building.” This list includes companies that have been investing resources in the development of their projects for years. They have achieved such indicators that it will be very difficult for competitors to overtake them, especially for a new site of a residential complex. Some of the presented companies even manage to rank in the top 10 for two pages. top results from Ukrainian developers This begs the question: is there any point in promoting real estate then? The average “lifespan” of a residential complex website is three to five years. When apartments are sold out, the site becomes irrelevant. If we want to compete on these types of high-frequency searches, it will require large budgets to even come close to the numbers presented. But by the time we systematically approach them, the apartments will have long been sold out.
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